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Interview: Human interaction key to company culture

DURING a recent conversation with Strategic’s editor-in-chief, Orla Clancy, the Chartered Institute of Public Relations (CIPR) CEO Alastair McCapra said company culture isn’t a problem to be solved, it is like a garden that needs constant watering, weeding and pruning. …

Reading Time: 4 minutes

Interview: Align company views with brand values for genuine culture

IN an interview, Francis Ingham, director general at the Public Relations and Communications Association (PRCA), and chief executive of the International Communications Consultancy Organisation (ICCO), spoke about the complex facets of organizational culture and genuinely meeting expectations. Ingham’s advice for…

Reading Time: 2 minutes

Interview: Connect purpose, ambition, culture and strategy

IN an interview, Barbara Nestor, director of group culture transformation and internal communications at Bank of Ireland, said the CEO of any organization sets the tone and must be authentic in how they engage with employees. However, each person is…

Reading Time: 3 minutes

Opinion: WfH a culture-setter not culture-deterrent

THE pandemic kicked almost everyone out of the office and fundamentally challenged the perception of how one should want to work, writes Michael Collins. While some organizations have embraced the working from home revolution, others have been resistant to its…

Reading Time: 3 minutes

Opinion: Authentically walking the walk

THE absence of what is said, can speak louder than the words spoken, writes Courtney Malengo. The same can be true of an action versus inaction. Customers and employees alike are scrutinizing organizations more intensely than ever before – a…

Reading Time: 3 minutes

Opinion: Are there any real repercussions for false promises?

TODAY, the bare minimum that consumers, employees and stakeholders expect from businesses and organizations extend far beyond the expectations of the past, writes Sadhbh Sullivan. We don’t just want sustainability, diversity, equity, inclusion and positive working conditions, we demand it.…

Reading Time: 4 minutes

Opinion: Businesses should act on what they say

GROWTH is often one of the most important objectives of a start-up company, writes Orlagh Shanks. Growth in revenue, growth in team members and growth in customers, sales, brand image, reputation, reviews and more.  But what happens when growth happens…

Reading Time: 3 minutes

Opinion: Do cultural say-do gaps amount to a ‘war on talent’?

OF the terms commonly used in the world of business, one of the words with the most definitions is “culture”, writes Mike Klein.  According to Donald Sull, Stefano Turconi, and Charles Sull (2020) people see corporate culture differently. Academic literature…

Reading Time: 4 minutes

Opinion: Create a great culture with a flexible workforce

2022 was dubbed the year of workplace culture by Forbes, and it was not wrong, writes Louise Harris. We’re still feeling the impact of Covid-19, learning to integrate societal leadership as a fundamental part of business, and experiencing the high…

Reading Time: 3 minutes

Insight: Reputation is more than skin deep

THE pandemic has accelerated a trend of organizations being more transparently ethical and engaged with the communities in which they operate than in the past, writes Steven Shepperson-Smith. Organizational reputation now has tangible value in determining who consumers buy from,…

Reading Time: 3 minutes

Interview: Put human relationships back at the heart of public relations and business

EARLIER this month, the PRCA National Conference took place in London. Rod Cartwright (pictured) chaired a panel discussion at the conference which addressed the question: how can we put human relationships back at the heart of public relations? Strategic’s editor-in-chief…

Reading Time: 3 minutes

Opinion: Community platforms over social media?

SOCIAL media algorithms have been the source of much debate and frustration for some time now, writes Michelle Goodall. Individuals and brands feel like it’s a struggle to get their messages and content seen by their ‘communities’ – the people…

Reading Time: 4 minutes