News: St Vincent’s Private Hospital earns best sustainability reputation in Ireland accolade

Reading Time: 2 minutes

THE results of the Ireland RepTrak® Sustainability Index 2021 study revealed St Vincent’s Private Hospital has the best sustainability reputation in Ireland. Credit Unions (2nd), An Post (3rd), Bord Bia (4th) and Mater Private Network (5th) occupied the remaining top five positions. This is the ninth annual study of sustainability reputations in Ireland, ranking 100 of the largest, most familiar, and most important organisations in Ireland by the public’s perceptions of their performance across the three sustainability dimensions of citizenship, governance and workplace. The independent study was carried out by The Reputations Agency and The Reptrak® Company.     

The public is increasingly conscious of the contributions of private hospitals, with St Vincent’s Private Hospital taking first place in Ireland RepTrak® Sustainability Index 2021, while the Mater Private Network came into fifth place. The Bons Secours Health system and Blackrock Clinic took 9th and 10th place respectively.  St Vincent’s Private Hospital takes first place for behaving ethically, being environmentally responsible, ensuring employee wellbeing and rewarding staff fairly. They are also credited for the great care they take in communicating to their patients/stakeholders across all multiple channels including using the medium of experts on video to demonstrate transparency. 

Niamh Boyle (pictured), managing director, The Reputations Agency said, “With the emphasis on developing robust sustainability strategies in organisations at an all-time high, it is important to understand what is resonating with your stakeholders, what is really driving stakeholder support of your organisation, and what will help move the dial in your reputation scores. It is also important to understand where the untapped opportunity lies: where can your organisation connect the dots to go one level deeper and ensure that your sustainability strategy cuts through?

 “Businesses want to work with organisations that demonstrate a commitment to SDG goals and science-based scope targets. Consumers are willing to pay a premium for more sustainable goods and services. And, while doing nothing is simply no longer acceptable, society is also more and more cynical about sustainability goals and strategies, questioning their authenticity and whether they will bring about sufficient change.”

 Catherine Walsh, head of CSR at The Reputations Agency said, “The three sustainability dimensions – citizenship, governance and workplace – drive over 47 per cent of an organisation’s reputation with the general public.  Sustainability is more important to an organisation’s reputation in Ireland than what you sell, the service you provide, how you bring your product/service to market at the operational level and how stably your organisation performs financially.  Organisations are widely scrutinised on their alignment with social causes, their behaviour, their values and their internal culture.”

The Ireland RepTrak® Sustainability Index 2021 study asked 6,500 members of the public to rate how well they felt 100 organisations performed across three dimensions and nine attributes. It measured the degree to which they are seen to act responsibly towards their communities and the environment in which they operate, ensuring that that their businesses are responsibly run, and treating their staff well.  The study found that the more genuine and authentic an organisation is in its activities and its communication, the higher their sustainability reputation.