LEAD INTERVIEW

Are PR and marketing the yin and yang of modern business? Jennifer R Hudson (pictured), president of ThinkBeyond Public Relations in Florida, Donovan Neale-May, executive director at the CMO Council in the US, and Dr Conor Carroll, lecturer in marketing at the University of Limerick in Ireland, share their views.

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Editor's note

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Editor’s note: PR versus marketing

RELATIONSHIPS have been put to the test during the past year in every sense and context. In business, no profession…

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Excerpt

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Excerpt: MAKE IT, DON’T FAKE IT

AN excerpt from MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success by award-winning CEO, C-suite advisor,…

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Outlook

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Outlook: Francis Ingham

FRANCIS Ingham, director general at the Public Relations and Communications Association (PRCA), shares his outlook on the industry.   Covid-19 has…

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Opinion

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Opinion: Marketing vs public relations: who reigns supreme?

THROUGHOUT my career, I’ve held roles in journalism, marketing, branding, public relations and corporate communications across numerous industries, writes Courtney…

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Opinion: Are PR and marketing two sides of the same coin, or completely different currencies?

PUBLIC relations (PR) and marketing are often confused as being essentially the same, yet while the two disciplines sit comfortably…

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Opinion: PR builds relationships for actionable marketing results

FOR as long as I’ve been working as a public relations specialist – 25 years – there has been an…

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Opinion: European Super League – scoring a PR own goal?

WAS the concept of a European Super League (ESL) a stroke of marketing genius but just got the PR execution…

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News

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News: Covid campaigns dominate Irish PR awards shortlist

HOW companies communicated during the Covid-19 crisis is a dominant theme for nominees on the recently announced Public Relations Consultants…

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News: PRCA and CIPR join forces to address industry’s mental health challenges

The Public Relations and Communications Association (PRCA), the Chartered Institute of Public Relations (CIPR) and the International Communications Consultancy Organisation…

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News: New book launched to help organisations streamline internal communications

A new book, Influential Internal Communication, authored by Jenni Field (pictured), director at Redefining Communications, has been launched to help…

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News: Workplace communication study finds managers should talk less, listen more

Empathy, feedback and shorter, focused meetings should be goals during crises — and ordinary times, US national survey of professional…

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