PR ROI

Views: Real value comes from multifaceted communications strategies

COMMUNICATIONS is the most cost effective way to directly relate to any audience whether internal, stakeholder, B2B or to consumer, writes Derek Finnegan. The quality of tools available to internal teams and agencies these days is exceptional. Even under tight…

Reading Time: 4 minutes

Views: Why measurement matters

I am lucky to have lots of conversations with communications professionals in my role as a communications consultant. Regardless of how those discussions come about, I find most have a route back to measurement and evaluation, writes Rachel Miller.  Phrases…

Reading Time: 4 minutes

Excerpt: The Value of Our Role

AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) Continue reading or listen here: [audio m4a="https://strategicwebzine.com/wp-content/uploads/2022/11/Marc-C-Whitt-book.m4a"][/audio] The Value of Our…

Reading Time: 3 minutes

Views: Proving the value of public relations

I look forward to the time when there is no longer a need to cover this topic in magazines like Strategic, writes Dr Martina Byrne. To all those working away measuring and evaluating (M&E) their team’s work on an ongoing…

Reading Time: 4 minutes

Views: Has PR ROI (investment) shifted to ROO (objectives)?

PUBLIC relations (PR) is one of the many functions in any organization, writes Aseem Sood. Each function exists to support the organization in attaining its business goals, both short term and long term. The PR function is no different. At…

Reading Time: 3 minutes

Views: The impact of PR outcomes on the bottom line

THE measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable data, writes Matt Cartmell. But demand from the C-suite for ways to measure the ROI and top-level…

Reading Time: 5 minutes

Excerpt: Measuring the impact

AN excerpt about measuring the impact from Everyday Communication Strategies by Amanda Coleman (pictured), author and director of Amanda Coleman Communications Ltd. You can read the excerpt or listen here: [audio m4a="https://strategicwebzine.com/wp-content/uploads/2022/11/Excerpt-Measuring-the-impact.m4a"][/audio] Learning from events can only happen if you…

Reading Time: 4 minutes

Views: Showing the value of public relations and communications

A few years ago, the CEO of a large computer chip company contacted us for assistance, write Patti P. Phillips, Ph.D. (pictured left), and Jack J. Phillips, Ph.D. (pictured right). He had heard about our methodology to show the value and…

Reading Time: 4 minutes