PR AND BUSINESS GROWTH

Opinion: Leverage reputation for business growth

WITH the digitisation and digitalisation of business and communications, organisational reputation continues to grow in importance, writes Sadhbh Sullivan. It makes up a large portion of the value that entities provide to their customers, consumers and stakeholders, which was once consumed…

Reading Time: 3 minutes

News: Strategic value of PR to organisations captured in new CIPR guide

A new guide from the Chartered Institute of Public Relations (CIPR) showcases the strategic value of public relations to organisations.   The ‘Communicating in a Crisis’ guide features 21 award-winning case studies on how organisations used their PR teams to navigate…

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Opinion: How to get your team onboard for new business growth

AN organisation is like a living organism, with countless cells working together to accomplish a common goal, writes Emi Kamezaki. But, what happens when there are different opinions on what that collective goal should be? This isn’t uncommon, especially when…

Reading Time: 3 minutes

Sponsored: Features tell, benefits sell

IN this age of instant everything, full of sound bites and information overload, creating ‘sticky’ and actionable communication is key to business growth, writes Tamara Jacobs.  We need to do a 180 when delivering information - it is no longer…

Reading Time: 2 minutes

Opinion: How media coverage impacts business growth

THERE is sometimes a misconception that all publicity is good publicity, writes Orlagh Shanks. There are times when businesses want to be front and centre of media and welcome the column inches or air time. Conversely, there are also times,…

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Excerpt: The Family Business Book

AN excerpt from Chapter 10 ‘Communication’ of The Family Business Book: Practical tips to help family and business work well together by Paul Keogh, author and family business advisor. In business, effective communication means allowing everyone to freely share their…

Reading Time: 3 minutes