Opinion

Editor’s note: Autumn 2022

CULTURE is more than the latest trend or buzzword. It is expected. Companies are increasingly in the spotlight and words like ‘authenticity’ and ‘lip service’ are common. What it boils down to is: are companies saying and doing the same…

Reading Time: 2 minutes

Opinion: WfH a culture-setter not culture-deterrent

THE pandemic kicked almost everyone out of the office and fundamentally challenged the perception of how one should want to work, writes Michael Collins. While some organisations have embraced the working from home revolution, others have been resistant to its…

Reading Time: 3 minutes

Opinion: Authentically walking the walk

THE absence of what is said, can speak louder than the words spoken, writes Courtney Malengo. The same can be true of an action versus inaction. Customers and employees alike are scrutinising organisations more intensely than ever before – a…

Reading Time: 3 minutes

Opinion: Are there any real repercussions for false promises?

TODAY, the bare minimum that consumers, employees and stakeholders expect from businesses and organisations extend far beyond the expectations of the past, writes Sadhbh Sullivan. We don’t just want sustainability, diversity, equity, inclusion and positive working conditions, we demand it.…

Reading Time: 4 minutes

Opinion: Businesses should act on what they say

GROWTH is often one of the most important objectives of a start-up company, writes Orlagh Shanks. Growth in revenue, growth in team members and growth in customers, sales, brand image, reputation, reviews and more.  But what happens when growth happens…

Reading Time: 3 minutes

Opinion: Do cultural say-do gaps amount to a ‘war on talent’?

OF the terms commonly used in the world of business, one of the words with the most definitions is “culture”, writes Mike Klein.  According to Donald Sull, Stefano Turconi, and Charles Sull (2020) people see corporate culture differently. Academic literature…

Reading Time: 4 minutes

Opinion: Create a great culture with a flexible workforce

2022 was dubbed the year of workplace culture by Forbes, and it was not wrong, writes Louise Harris. We’re still feeling the impact of Covid-19, learning to integrate societal leadership as a fundamental part of business, and experiencing the high…

Reading Time: 3 minutes

Insight: Reputation is more than skin deep

THE pandemic has accelerated a trend of organisations being more transparently ethical and engaged with the communities in which they operate than in the past, writes Steven Shepperson-Smith. Organisational reputation now has tangible value in determining who consumers buy from,…

Reading Time: 3 minutes

Opinion: Community platforms over social media?

SOCIAL media algorithms have been the source of much debate and frustration for some time now, writes Michelle Goodall. Individuals and brands feel like it’s a struggle to get their messages and content seen by their ‘communities’ – the people…

Reading Time: 4 minutes

Editor’s note: Summer 2022

PLUS ça change, plus c'est la même chose meaning the more things change, the more things stay the same, is a French phrase that always resonates with me. During the past two years, in particular, we have all become accustomed…

Reading Time: < 1 minute

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However, the profession faces an ongoing struggle to gain recognition as a proven strategic management function.  At the top of professions,…

Reading Time: 3 minutes

Opinion: Demand for PR needs to be met with more investment in talent

DURING the pandemic, The New York Times ran a short series of articles; a collection of tales documenting easily achievable goals (‘It’s Never Too Late to Learn to Ride Horseback’), and seismic life changes (‘It’s Never Too Late to Ditch…

Reading Time: 3 minutes