Opinion

Opinion: Golden hour for communicators

AN article in a recent Journal for Communications Studies (Vol.14 No.1 (27) 2021) described the Covid-19 pandemic as a “golden hour for communicators” as their contribution to organisational success – even survival – became more apparent and their skills and advice…

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Opinion: Authenticity central to interconnected world

EVER since Donald Trump won the US presidency in 2016, businesses are increasingly using their social media platforms to expound on social and political issues, writes Michael Collins. Sure, the idea of stakeholder capitalism and purpose is hardly new and…

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Opinion: PR is the foundation to avoid business crises

THE English word crisis is reported to have been first used in a medical context to refer to a point where survival was not guaranteed, writes Lyndon Johnson. Specifically, it was the point at which a decision needed to be…

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Opinion: When crisis calls

IT is not a matter of if, but when, a crisis calls, writes Courtney Malengo. Every organisation will face this at one point or another, and how you respond will either bolster your credibility or undermine all you have worked…

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Opinion: Leveraging team social media in a crisis

TRADITIONALLY, we have seen employees discouraged from using personal social media profiles to engage in subjects seen contradictory to company values, opinions, politics, or religion, or those considered morally dubious, writes Natasha Hatherall-Shawe. The sharp rise in use of various…

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Opinion: Taking care of your team during a crisis

A couple of years ago, I was sitting at my desk on what seemed like a normal day in the office, writes Emi Kamezaki. Within a few hours of my arrival at work, a light rain shower quickly escalated into…

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Opinion: Great leaders recognise impact of Covid on both external and internal audience

THE Covid-19 pandemic was first and foremost a human tragedy that played out around the world affecting all aspects of life. No matter how detailed and specific an organisation's crisis management plan was, no one could have prepared for the…

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Opinion: Social media: A problem or a solution for crisis communications?

IN the digital age, where individuals, organisations and the media can share updates with the public with the click of a button at any time and from any location, the management of crisis situations has never been so challenging, writes…

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Opinion: How the pandemic impacted influencer marketing

THE past two years have been a whirlwind for everyone, and influencer marketing, an ever-changing industry, was rocked along with everyone else when the Covid-19 pandemic began, writes Orlagh Shanks.   Like many people, full-time influencers lost their full-time wage.…

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Opinion: Ethical public relations: The right stuff

IN the 40-plus years that I have practiced public relations, the one never-changing discussion that I have heard, and been a part of numerous times, revolves around the topic of ethical public relations practice, writes Kirk Hazlett. The theme is…

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Opinion: Changing media landscapes and the role of PR ethics

OF all the collaborative professions in the world, the public relations (PR) and media relationship is arguably the most powerful in its ability to influence society, writes Nitin Mantri. People turn to the media for credible information on everything from…

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Opinion: Public relations, the corporate conscience and triple bottom line

IN today’s business landscape, organisations are bound by a set of invisible principles or expectations set by their stakeholders to make ethically sound decisions and act in a way that is conscious of their effects on the people with whom…

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