Opinion

Opinion: PRCA welcomes UK Government ban on service exports to Russia

THE Public Relations and Communications Association (PRCA) has welcomed a UK Government ban on service exports to Russia, which includes a focus on public relations and communications services. The new measures, announced by Foreign Secretary Lizz Truss, mean Russia's businesses can…

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Opinion: Business not as usual

WHEN your life collides with war the days become very long, writes Nataliya Popovych. Nothing can prepare you for it. Your personal and professional life is disrupted in so many ways, that only a clear mission helps you see through…

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Opinion: Growth is great… So why does it feel so difficult?

GROWTH is always a tough one, writes Jenni Field. In smaller businesses, it can happen rapidly and this means everyone in the organisation needs to adapt quickly. There’s always a tipping point when simple conversations and information networks diminish through…

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Opinion: Crisis communication meets supply chain disruptions

EMPTY shelves in grocery stores. Long waits for deliveries of durable goods. More than 100 ships carrying thousands of containers stuck at the ports of Los Angeles and Long Beach. Pandemic-induced supply chain disruptions are overwhelming U.S. companies, causing lengthy…

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Opinion: PR’s contribution to the bottom line off the balance sheet

VALUE is created when an organisation does more than turn a profit on day-to-day sales, it’s when the organisation is regarded as more valuable than the sum of its parts, writes Rachel Roberts. To create value entrepreneurs and CEOs have…

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Insight: The four-day working week in PR might not be as far-fetched as you think

THE four-day working week is not a new concept, writes Koray Camgöz. The shift towards flexible working was in motion long before the pandemic struck. But the decimation of conventional working patterns over the past couple of years has prompted…

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Sponsored: Does your B2B PR strategy align with your business objectives?

IN many B2B organisations, PR is ignored or seen as a ‘nice-to-have’ that is only really needed in times of crisis, writes Jake O’Neill. In reality, the best B2B organisations give resource to strategic communications.  Using the ResponseSource Journalist Enquiry…

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Insight: Lies have speed, but truth has endurance

THE PR industry is playing a vital role in cross-sector efforts to combat misinformation, through our role as media educators, gatekeepers, strategic advisors, and advocates of high ethical standards, writes Rob Morbin. To tackle this beast, a productive alliance with…

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Sponsored: Trust plays a critical role in leadership

TWO years into the pandemic, and with different narratives being pulled and pushed across various platforms, we all have a little less trust, a little more suspicion, writes Cat Colella-Graham.  The opposite of trusting someone or something is not only…

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Opinion: Storytelling to spark growth

DRIVING return-on-investment (ROI) may not always be seen as a main focus for communications or corporate messaging (though it should be), writes Courtney Malengo. In a landscape with savvy consumers and cause-driven employees, we need to look at how we…

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Excerpt: The Public Relations Handbook

Excerpted from The Public Relations Handbook copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved.  AN excerpt about messages from chapter 5 Preparing the Communications Program: A New Way to…

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Opinion: Leverage reputation for business growth

WITH the digitisation and digitalisation of business and communications, organisational reputation continues to grow in importance, writes Sadhbh Sullivan. It makes up a large portion of the value that entities provide to their customers, consumers and stakeholders, which was once consumed…

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