News: Conference for communicators working in ‘interesting times’

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THE timely theme of the forthcoming PRII national conference for those working in communications is ‘Leading communications for organizations in a time of flux’. The conference, dedicated to those working in public relations and communications in Ireland, takes place on 30 November (9 am – 1 pm) and 1 December (2 pm – 5 pm). Organized by the Public Relations Institute of Ireland (PRII), the conference will have national and international speakers with delegates attending online.  

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The conference will focus on issues including the reputation of the profession in the boardroom, issue and crisis communications, industrial relations communications, the rise of sustainability on the corporate agenda, and digitalization. The plan is to bring delegates up to speed for the uncertain year ahead with expert presentations and conversations. 

The seven-hour program features eighteen speakers, six subject areas, case studies and panel discussions. 

Dr Martina Byrne (pictured), chief executive officer at the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA) in Ireland, said, “When we were planning this conference program, we didn’t have to speculate about the challenges that all organizations, large and small, were facing in the year ahead. The impacts of the war in Ukraine, the knock-on effect on energy supply and costs, the impact that would have on European economies, on business costs, and consumer confidence. None of these will be resolved in the short term. And all that coming on the heels of two years of Covid-19. 

The first half of our conference will look at the critical importance of communications advisors being at the side of decision makers as they plan and strategize for the next year and beyond. Not least to plan, and create, playbooks for not just the issues we know about, but others that may emerge. Some issues may become crises, some crises may drag on to become longer term issues. We will hear about the central importance of winning the trust of stakeholders and learn from the recent experience of practitioners. 

The second half of the conference will look at issues that should be on every communication advisor’s agenda including their influence and role in building sustainable businesses and the re-emergence of industrial relations unrest as the cost of living rises versus income. And we will look even further ahead at how digitalization can help, specifically in corporate communication, and what infrastructure that will require.”