News: Management buyout at Drury Porter Novelli

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THE directors of leading Irish public relations company Drury Porter Novelli have acquired the business from its owner Omnicom Group Inc. for an undisclosed sum in a management buyout. The management team is led by managing director, Anne-Marie Curran, chairperson, Billy Murphy, finance director, Sinead Birt and director, Paddy Hughes. 

The full-service agency has been part of the Porter Novelli network for the past five years, having been originally acquired by Omnicom in 2000. Founded in 1989, the company has a strong roster of clients across corporate and financial PR, public affairs, and its consumer and digital division, AMPLIFY@Drury. Following the completion of the transaction, the company will continue trading as Drury Communications. 

“We have been an Omnicom owned agency for the past 20 years and have enjoyed a mutually beneficial relationship. While we will continue to stay close to our colleagues in Porter Novelli, we were keen to become independent again”, said Anne-Marie Curran. 

“Under management ownership, our team will be even more agile and innovative, exploiting the fast-moving evolution of communications consultancy. The consequences of the pandemic have re-enforced the critical role of effective communications for brands and businesses. Ironically, our clients’ requirement for assured advice and execution has never been stronger.”

Clients of Drury Communications include Amazon Web Services, Cairn Homes plc, CRH plc, ESB, Flutter Entertainment plc, Irish Life, Nivea, Greencore Group plc., Road Safety Authority, Three Ireland and Workhuman.