FOR the first time in its 27 year history, the Awards for Excellence in Public Relations in Ireland were presented online before an audience of almost 500. Winners included Trocaire, LinkedIn, Tusla, and The Central Bank.
The awards are hosted by the profession’s representative bodies, the Public Relations Consultants Association (PRCA) and the Public Relations Institute of Ireland (PRII).
57 organizations entered 186 campaigns covering everything from Irish food brands to regional tourism, from encouraging fostering to helping the homeless, from gender diversity and equality to broadband on offshore islands. One fifth of the entries came from in-house teams including those working in the public sector.
The winner of the Young Communications Professional 2020, sponsored by Kantar, was Fiona Hanna. This award recognizes outstanding performance by those aged 28 or younger. Fiona is a Director at Jago, having risen from intern to that position in less than five years. She headed up the opening of the company’s Dublin office and contributed to the national and international growth of the agency.
The award for Best Issue-Led Campaign, sponsored by Rue Point Media, was a project on the fertility and adoption assistance program provided by LinkedIn for its employees.
A new category this year was the PRCA Agency of the Year. The smaller agency award was won by AM O’Sullivan PR based in Cork and the large agency award by Edelman Ireland.
Another new category was the In-House Team of the Year award, sponsored by Fennell Photography. The smaller team award went to the Royal College of Surgeons Ireland, University of Medicine and Health Sciences. Trocaire won the award for the best larger in-house team.
In total, 26 awards were presented to recognize the best work in public relations and communication in both the private and public sectors.
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