Insight

Lead insight: Francis Ingham shares his, the PRCA and ICCO’s response to Russia’s invasion of Ukraine

LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense of reason or just cause whatsoever. The natural response of membership bodies in these circumstances is to issue a ‘We…

Reading Time: 3 minutes

Insight: The four-day working week in PR might not be as far-fetched as you think

THE four-day working week is not a new concept, writes Koray Camgöz. The shift towards flexible working was in motion long before the pandemic struck. But the decimation of conventional working patterns over the past couple of years has prompted…

Reading Time: 4 minutes

Insight: Relationships deliver outcomes and are true measure of effective public relations

WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we mastered articulating its value in a way that is widely understood and adopted? Why is it that the merit of…

Reading Time: 3 minutes