I remember being in a strategy meeting a number of years ago with a client who asked “Are you doing all of this for your own business too?” As an industry, part of our work is securing media coverage for our clients or organisations and developing strong brands. Do we always do the same for our own businesses and brands? For many of us, it’s secondary to the businesses we represent. Now, there’s another opportunity to do PR for PR.
At the end of April 2020, we launched a pilot magazine to measure your interest in an international communications magazine. I am proud that, in a short time, our readers are global. You are among readers in the USA, Ireland, the UK, Canada, Germany, the Netherlands, Finland, India, United Arab Emirates, Austria, Australia, Spain, Japan, Poland, Vietnam, Belgium, Bulgaria, Czechia, France, Malaysia, Norway, Portugal and Saudi Arabia. As this is the first official magazine, many more will join the conversation.
Since the pilot magazine, some of us have experienced an easing of the Covid-19 restrictions, but witnessed a social pandemic and the Black Lives Matter campaign. In a time of uncertainty and disquiet, there is, nonetheless, a sense of unity.
What has emerged over the past few months is the power of communication in all aspects of our lives and the value of storytelling and brand consistency in business.
The days of doing interviews over coffee in a hotel are on hold, for now. I am grateful for the technology that enables me to interview industry experts from different corners of the world, as well as closer to home. Ironically, the restrictions facilitate international conversations that may not otherwise take place, if I were in an in-person interview setting mindset. In line with our “be part of the conversation” mantra, I’m sharing interviews with you in this, our Autumn issue. I hope you enjoy every word as much as I do.
Until our Winter issue in December, take care.
FOUNDER AND EDITOR-IN-CHIEF
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