News: Covid campaigns dominate Irish PR awards shortlist

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HOW companies communicated during the Covid-19 crisis is a dominant theme for nominees on the recently announced Public Relations Consultants Association (PRCA) and the Public Relations Institute of Ireland (PRII) Awards for Excellence in Public Relations in Ireland 2021 shortlist.

The annual awards event celebrates the best Irish public relations and communications work by public, private and not-for-profit organisations.

Companies shortlisted include the Health Service Executive (HSE) for ‘HSE National Press & Media Strategic and Operational Response to Covid-19’; RCSI University of Medicine and Health Sciences for ‘A Communications Response to Covid-19’; Tesco Ireland for ‘Adapting to Covid-19: On the Frontline of Essential Retail’; and Gibney Communications and Aldi Ireland in the ‘Covid-19 Crisis Communications’ category.

The shortlisted campaigns reflect the diversity of work undertaken since March 2020 despite, and because of, Covid-19 including public and employee health information, environmental issues, sports and fitness, anti-crime campaigns, online cultural events and entertainment, further education, and closing and re-opening Ireland for business and tourism.

Ten early career professionals will also compete for the Young Communication Professional of the Year title. 

The awards are sponsored by Fennell Photography (In-house PR Team of the Year), Rue Point Media (Best Issues Led Campaign) and Paragon. The winners will be announced live online from the Mansion House, Dublin, Ireland, on June 25.

Photo: After last year’s Excellence in Public Relations Awards were from left Mari O’Leary, chairperson at PRCA Ireland, Joe Carmody, managing director at Edelman, and Laura Gunnery, head of sales and marketing at Rue Point Media who sponsored the Best Issues-Led Campaign. Photo: Chris Bellew, Fennell Photography.